QR and the Seabirds in my Globe and Mail

Coming "from away" and having once taken in the breathtaking beauty of Newfoundland during a PR conference, I was delighted to see this insert tucked into my Globe today.

The headline "give your senses a trip to remember" is so appropriate and I was really intrigued by the QR and words "get the soundtrack."

When I scanned it with my I-nigma app, I was shocked when it resolved to a YouTube video. Did they really want users to rack up charges streaming their over-produced travel vid?

Mericifully, the video is only 21 seconds (smart move, guys) and it's a blowy, windy, visual soundtrack of the birds on the rock pictured in the bumf with a final tag of "Seabird Capital of North America."

Calm. Understated. Nice.

Got your smartphone ready? Go!