Is Social Media the New Hula Hoop?

You've probably seen or perhaps even used the video "Is Social Media a Fad?" in presentations to give your audiences some measure of the power of social media and its increasing ability to allow people the world over to work, collaborate and play.

In a simplistic counterpoint to the original vid, Andrew David from Tippingpoint Labs suggests that social media is exactly that, a fad - but one with the staying power to hang around into the future.

Personally, I'm not sure why he would ever compare the depth and breadth of social media usefulness to the single function utility of the hula hoop we played with as kids. Ok, I admit there was one other use. If you tossed the hoop in front of you with a healthy backspin, it would boomerang back into your hand. That was cool.

But really, can there be a bigger apple-orange analogy here?

I'd love to get your take on this 95-second argument. Does David's video response serve up a grain of truth or does it miss the mark entirely?